To regenerate an area harmoniously with its environment, the nature and attitude of that environment must be understood: the surroundings are residential, industry is light, transport is radial, movement is focused at the site from all directions. Archway is not a gateway; a place for passing through - but a hub... the most important feature of the environment is what people do. what is built must address these activities, and is an opportunity to encourage constructive development of people's lives.

Space is provided for high tec rack rooms, which start ups can access to help develop online and new media businesses. Harness the talents of the local population, and the enterprising spirit that young people especially have - given the chance. Dont make youth clubs aimless.. provide studio and technology facilities that emerging talents can use to springboard their careers.

Dont just yield business activity to big corporations.
Reflect the diversity of the surrounding neighbourhoods in effective mixed use development.